The Sesli brothers, were able to procure a hefty half-a-million rand order for Sesli Textiles (Pty) Ltd after taking part in a Government Department of Trade and Industry, trade mission recently.
Upon concluding the contract of the Turkish-born brothers Muzaffer and Mustafa, Sesli Textiles (Pty) Ltd has progressed quite well resulting in the total worth of orders to date from the Angolan Trade Mission in July has been estimated to total around a few million Rands. The enormous orders are to provide an Angolan company with blankets bound for Angola’s Police departments.
Muzaffer was originally part of the South African business delegation that attended the International Fair of Luanda Trade Exhibition (Filda) in July. Proudly, he acknowledges that Sesli Textile’s was started in South Africa during 1999, following a South African embassy foreign investment drive. With the Turkish-based business, already exporting to South Africa, it had been fairly easy to build up Sesli Textiles here – simply because of the networking, business associates and market already having been established.
Muzaffer does make not that he had only began attending the Department’s Trade Missions from last year, with the first Trade Mission also being in Filda. Unsuccessful on their first Trade Mission, the brothers stood steadfast in their vision and Muzaffer applied to attend this year’s Trade Mission.
Receiving an email from the Department, listing trade missions for the upcoming year, had prompted the brothers to apply for the Luanda Trade Fair again. Muzaffer was one of the twenty-seven South African business owners that attended the event.
“The application process was simple and once approved, the department paid for samples of Sesli’s products to be transported to the event. The costs were covered for the exhibition space for Sesli Textile’s,” says Muzaffer. The brothers had been especially interested in attending the Angolan Trade Mission because they had been trying for some time to expand into the country’s market.
“We want to expand into the rest of Africa, Angola is a very important market for us to begin with. Angola is still developing and doing business with their government and people has a lot of potential. This will help us bring foreign currency into South Africa.” says Muzaffer.
Muzaffer’s advice to other South African business owners who want to attend Trade Missions is that they should let an unsuccessful exhibition deter them. If they don’t receive any orders on their first Trade Mission, they should continue to apply with the hope that they will make an impact on their next Trade Mission.
“Target the countries that are right for your business, but don’t expect business in the first year. Once you are recognised as a regular on the trade missions will you get long-lasting business,” says Muzaffer.
Daryl De Swardt of Macadams Food Service Solutions had also attended the 2014 Trade Mission, held in Filda. He says his company has reaped the benefits from the opportunities that Angola has to offer. Macadams is currently supplying equipment to the Angolan market and hopes to grow by establishing more relationships in the country.
Business owners who attended Filda, represented sectors such as hydro-power, agro-processing, capital equipment/information and additionally technology and communications. The Department’s Director for Export Promotion, Julius Nyalunga says that the aim of the Trade Mission was to tackle South Africa’s trade deficit with Angola.
Business owners who attended Filda represented sectors such as hydro-power, agro-processing, capital equipment and information, technology and communication.